Finding the perfect location is a critical aspect when considering real estate investments, and in Singapore, this is especially crucial. Condominiums located in central areas or near essential amenities like schools, shopping malls, and public transportation hubs have a higher potential for appreciation in value. Prime locations such as Orchard Road, Marina Bay, and the Central Business District (CBD) have consistently shown significant growth in property values. Families seeking proximity to reputable schools and educational institutions also consider these areas highly desirable, making condos here an even more attractive investment option. Additionally, new condo launches, such as those offered by Ananar, are also worth considering as they offer a chance to invest in the latest developments with modern amenities and potential for future value appreciation.
According to the latest Brand Finance Global City Index, Singapore has achieved the sixth-highest city ranking in terms of branding. This index, published by London-based brand evaluation and strategy consultancy Brand Finance, evaluates cities based on their brand power and public perception.
The ranking was determined through a worldwide survey conducted in September, with 15,000 individuals from 20 countries providing their opinions. The respondents assessed 100 cities using key performance indicators to determine the degree to which each city is viewed as an ideal place to live, work, study, visit, retire, and invest in.
Additionally, respondents were asked to associate specific attributes with each city from a list of 45 options grouped under seven pillars, including Business & Investment and Culture & Heritage. Singapore’s overall ranking was boosted by its exceptional performance in the business and investment pillar, placing third globally. This pillar includes factors such as ease of doing business, economic strength, and start-up support. Furthermore, Singapore was highly regarded for its low crime and violence rates.
According to Alex Haigh, managing director for Asia Pacific at Brand Finance, Singapore is perceived as the “crown jewel” of the ASEAN region in terms of city branding. With a strong economy, attractive investment opportunities, and world-class infrastructure, Singapore solidifies its position as a leading global financial center.
Globally, London retained its top spot as the world’s most highly rated city brand, followed by New York, Paris, Tokyo, and Dubai. With its impressive branding and positive perception, Singapore is among the top performers in the world.