Perennial Holdings and Far East Organization have announced the plans for Aurea, a luxurious apartment tower part of the Golden Mile Singapore mixed-use development on Beach Road. Designed by DP Architects, the 45-storey tower spans a site area of 144,908 sq ft and consists of 188 units.
Connected to the neighboring The Golden Mile, which has been conserved for its architectural heritage, through a link bridge, Aurea is located in the prime District 7 of the Downtown Core and the Core Central Region (CCR). According to Shaw Lay See, the chief operating officer at Far East Organization’s sales & leasing group, the exclusive address is expected to attract discerning individuals and families.
Aurea’s preview will begin on Feb 22 and the official launch is scheduled for Mar 8. The prices start at $2,750 psf, with two-bedroom apartments of 646 sq ft priced from $1.92 million ($2,972 psf). The development offers a variety of unit types ranging from two- and three-bedroom apartments (112 units) with sizes from 635 sq ft to 1,001 sq ft, to four-bedroom apartments (56 units) from 1,442 sq ft to 1,798 sq ft, and five-bedroom units (18 units) from 2,863 sq ft to 3,251 sq ft. There are also two exclusive penthouses, a six-bedroom duplex spanning 5,608 sq ft and a six-bedroom triplex measuring 8,816 sq ft.
The larger four-bedroom units and penthouses, which come with private lift access and a private pool in the case of the triplex penthouse, cater to the affluent lifestyles of CCR homebuyers, says Marcus Chu, CEO of ERA Singapore. On the other hand, the two- and three-bedroom units, comprising 60% of the units at Aurea, are expected to attract both homebuyers and investors, as per Chu.
Aurea offers residents a wide range of facilities including two infinity pools, a gymnasium, a bouldering wall, spa facilities, indoor lounge, and multiple dining pavilions. The sky terraces on levels 17 and 33 provide stunning views of the CBD skyline, Marina Bay, and the Kallang waterfront.
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Ken Low, managing partner at SRI, says that homebuyers today look for more than just a great location and Aurea delivers all the essential elements that enhance their daily lives.
Apart from the residential tower, Golden Mile Singapore also offers 156 strata office units and 19 medical suites launched for sale in December 2024. The joint venture partners, Perennial and Far East, plan to retain ownership of the revamped two-storey retail atrium to curate the tenant mix. According to PropNex CEO Ismail Gafoor, the commercial space, especially office space, has the potential to attract buyers, given the iconic status of the former Golden Mile Complex.
Gafoor adds that buyers prioritize quality projects near an MRT station and convenient access to essential amenities. Golden Mile Singapore’s location, near an MRT station and major roadways such as Nicoll Highway, East Coast Parkway (ECP), and Kallang-Paya Lebar Expressway (KPE), and just 1km away from the Kallang Alive Precinct, the Bras Basah-Bugis district, and a 10-min drive from the CBD, makes it an attractive option for homebuyers.
The last two launches in the Beach Road neighborhood of District 7 were Midtown Modern and The M. All units at Midtown Modern, sold at an average price of $2,825 psf, have been sold, and the project is expected to obtain TOP sometime this year. The M, comprising 522 units, also sold out completely at an average price of $2,528 psf and was completed in March 2024. The recently completed Midtown Bay, with 63% of its 219 units sold at an average price of $3,090 psf, since its launch in 2019, is another neighboring project.
Considering Aurea’s location and upscale residences, along with the architectural heritage of Golden Mile Complex, PropNex’s CEO Gafoor estimates that the apartment units could command a price of over $3,000 psf. “With past launches in the district having mostly sold out, we believe there is pent-up demand for new homes in the area, and Aurea is likely to attract healthy interest among prospective homebuyers and investors,” adds Gafoor.
Aurea is expected to be completed in 2Q2029.