Edmund Tie & Company, a leading local real estate advisory, has announced that it will now be known as ETC with immediate effect. Along with the name change, the company has also unveiled a redesigned logo.
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According to Desmond Sim, the CEO of ETC, the decision to adopt ETC as the company’s official name was driven by its people. This highlights the importance ETC places on its employees’ insights, voices, and ideas.
Sim also adds that the new name is already a familiar abbreviation among their clients and staff. The rebranding exercise is a reflection of how far the company has come as one united ETC, and it showcases their determination to shape the future of real estate both locally and regionally.
The rebranding effort coincides with ETC’s 30th anniversary. The company, founded in 1995, offers a wide range of services covering every phase of a real estate asset’s lifecycle. These include advisory, investment, management, and divestment.
In related news, Marina Bay Residences recently underwent a $5 million revamp to enhance its residents’ living experience and deliver value in premium rents. Other recent real estate transactions include the sale of three food-factory units at Pandan Loop for $11 million, Noel Building on Tai Seng for $81.18 million, and industrial GS Building in Balestier for $67 million.